"Our culture becomes an entropic, static hum of everybody trying to capture the slipping moment. Narrativity and goals are surrendered to a skewed notion of the real and the immediate; the Tweet; the status update. What we are doing at any given moment becomes all-important - wichs is behavioristically doomed. For this desperate approach to time is at once flawed and narcissistic. Which "now" is important: the now I just lived or the now I'm in right now?"
Douglas Rushkoff (2013). Present shock : when everything happens now. Nova Iorque: Penguin Books.