"Technology will continue to be the great leveler. The future Internet “moguls”—as with today’s Google or Facebook—sit on mountains of data and have more real-time information at their fingertips than most governments. As these mountains of data are used to improve knowledge of human motivations, non state actors such as private companies will be able to influence behavior on as large a scale as state actors." (p. 40)
Global Trends 2030: Alternative Worlds.