To simulate one situation by means of another one, to turn the whole working environment into a small model, is a means of perception and control by means of public ritual. (169)
One thing about fish know exactly nothing is water, since they have no anti-environment wich would enable them to perceive the element they live in. (175)
All media or technologies, languages as much as weaponry, create new environments or habitats, wich become the milieux for new species or technologies. (190)
Por hoje só Marshall McLuhan, do livro War and Peace in the Global Village.
